We’d like to update you on LoveMusicPass. The first-stage pilot for LoveMusicPass is coming to an end. The pilot has thrown up many positives, especially in terms of membership and the ability for Love Music Pass to drive new audiences to a range of music events, and in the interest shown by venues in London and Leeds (where the pilot has been focused).
Our hope was to expand the project through a second stage pilot and, in due course, to a wider nationwide scheme. However, this will require substantial additional investment for which we do not currently have funds. We are therefore taking this opportunity to reflect on feedback and lessons learnt from the pilot and consult on the best way forward.
In the meantime we will continue to honour current memberships and offers taken up before the end of 2017. We already have an array of offers thanks to our partners’ support and we are hoping to build on these in the next few weeks.
We are really grateful to all of our members and partners who have made LoveMusicPass such a great project!
The LoveMusicPass Team.